Announcing our New Edelmann Cogent Logo

A new era has officially begun. Edelmann & Associates is proud to unveil the new Cogent Companies logo—a vibrant, interconnected symbol. This represents unity, shared expertise, and the powerful future ahead as Edelmann continues its journey as part of the Cogent family. This is more than a rebrand. It’s a reflection of who we are becoming, together.

Edelmann has served the Upper Midwest with trusted technical expertise for decades. Now, as part of Cogent, we’re stepping into a new chapter of expanded capabilities and deeper resources. We have a unified vision that benefits every customer, partner, and employee-owner.

What the New Logo Means for Edelmann & Associates

The newly revealed Cogent logo features a multi-color, interconnected series of linked pipes—a design that symbolizes the unique strengths of each company within the Cogent organization. For Edelmann, this visual identity represents:

• A stronger connection to 12 additional best-in-class companies
• Access to expanded service centers and engineering expertise
• A unified mission rooted in compelling, pertinent, and logical solutions
• A continued commitment to outstanding customer service across our region

While our look is evolving, our values remain unchanged. Edelmann continues to deliver the same trusted sales, service, and technical support our customers rely on—now backed by even greater resources and the momentum of a rapidly growing, 100% employee-owned organization.

A Unified Identity With Deep Meaning

The Cogent name is derived from the Latin word meaning “to drive together.” It communicates the core of what Edelmann gains through this partnership. We gain strength through unity, innovation through collaboration, and growth through shared purpose.

The multi-color piping elements in the logo represent the diverse companies woven together to form Cogent, including Edelmann. Each color symbolizes a unique expertise. However, the interconnected form highlights something even more important: we are at our strongest when we operate as one.

For Edelmann & Associates, this identity perfectly reflects our role within Cogent:

• Independent but interconnected
• Specialized but scalable
• Local but part of a national leadership network

This is the power of unity—and it’s now part of our everyday identity.

Cogent Companies at a Glance

Cogent is a fast-growing, 100% employee-owned organization dedicated to providing engineered solutions for liquid handling applications in the Industrial and Municipal markets. With Edelmann joining the family, Cogent continues its strategic expansion across the Upper Midwest.

This scale allows Edelmann to offer more value than ever before—without losing the personal service and regional expertise that define who we are.

What This Partnership Means for Edelmann Customers

Joining Cogent has strengthened Edelmann in several transformative ways. The new logo is simply the visual representation of these powerful benefits our customers now experience:

1. Greater Technical Depth & Engineering Support
   With more than 50 degreed engineers across Cogent, Edelmann customers gain direct access to broader expertise and application support.
2. Expanded Service Capabilities
   Ten service centers across multiple regions provide faster, more comprehensive repair, field service, and equipment solutions.
3. Enhanced Manufacturer Relationships
   Cogent’s collective reputation strengthens our longstanding partnerships with leading pump, valve, blower, and process equipment manufacturers.
4. Stronger Resources, Same Local Commitment
   Edelmann remains the same local, relationship-driven team customers know—now backed by the resources of a national organization.
5. Employee Ownership That Drives Excellence
   As a 100% employee-owned company, Cogent empowers every individual to take pride and ownership in their work, directly benefiting our customers.

A Look Back: How Edelmann Became Part of the Cogent Family

In 2025, Edelmann & Associates announced its official partnership with Cogent Companies—a move that deepened our capabilities and expanded our reach. We reached across the Upper Midwest. As noted in Cogent’s announcement, this strategic alignment allows Edelmann to better serve customers in Minnesota, Wisconsin, the Dakotas, and surrounding regions. This is achieved with stronger engineering support, enhanced service offerings, and greater product availability.

This partnership was not merely an acquisition—it was a seamless integration built on shared values, mutual respect, and a common mission. Edelmann joined a family of companies that really share our passion for exceptional customer service, industry-leading expertise, and continuous improvement.

The unveiling of the new Cogent logo is the next milestone in that journey.

Looking Forward: A Unified Future With Endless Possibilities

The new Cogent Companies logo symbolizes more than a fresh identity. It marks the next phase of growth for Edelmann & Associates. This phase is defined by expanded capabilities, stronger connections, and a shared commitment to solving the toughest challenges.

Our people make the difference.
Our expertise shapes the solution.
Our partnership with Cogent drives us forward—together.

We’re proud of our history, energized by our future, and grateful to our customers who make this evolution possible. The new logo represents unity, momentum, and opportunity—and we are just getting started.